If you’re starting a blog or website and want to earn passive income online, Google AdSense is one of the best and most reliable monetization methods. But getting approval isn’t as simple as just creating a blog and applying. Many new bloggers make the mistake of applying too early—without meeting the basic requirements—and end up getting rejected.
In this guide, we’ll walk you through:
- What is Google AdSense?
- How does AdSense work?
- Step-by-step AdSense approval checklist
- Common mistakes to avoid
- Tools and resources to help you get approved faster
📌 What is Google AdSense?
Google AdSense is an advertising platform by Google that allows you to show ads on your blog or website. When a visitor clicks or views the ads, you earn money. These ads are highly targeted based on your site’s content and audience interests, which ensures better engagement and higher revenue.
🧠 How AdSense Works:
- Advertisers pay Google to run ads through Google Ads.
- Google takes a percentage and distributes the rest to content creators through AdSense.
- You, as a publisher, place ad codes on your site and earn whenever users view or click those ads.
💡 Bloggers, content creators, and media websites use AdSense to generate passive income from their content.
✅ Step-by-Step Checklist to Get Google AdSense Approval
Let’s break down the essential steps you must follow before applying for AdSense.
1. 🌐 Use a Top-Level Domain (TLD)
A professional domain name increases trust and SEO visibility.
Recommended TLDs:
.com.in.net.org
While Google doesn’t officially reject based on domain extensions, using a top-level domain (TLD) can increase your approval chances.
✨ Example: Use
yourblog.cominstead ofyourblog.blogspot.comfor better brand identity and AdSense readiness.
📌 Related: Best Domain Registrars to Buy .com Domain
2. 🔒 Install SSL Certificate
Security is a key trust signal.
- An SSL certificate (HTTPS) ensures that your site is secure.
- Google prefers HTTPS-enabled websites and it’s considered a ranking factor in SEO.
- Most hosting providers like Hostinger, Bluehost, Namecheap, etc., offer free SSL with hosting plans.
⚠️ If your blog is hosted on Blogger, SSL is provided by default.
3. 🧑💻 Use a Clean, Responsive, and Simple Theme
Google loves clean, clutter-free layouts.
- Choose mobile-responsive and SEO-friendly themes.
- Avoid pop-ups, auto-play media, or too many widgets.
- Make sure your site loads fast and navigates smoothly.
🔗 Helpful: Best Free Themes for WordPress Blogs
4. 📝 Publish High-Quality, Original Articles
Your content is the foundation of your blog. Google checks for value and originality before approval.
Minimum Requirements:
- 10 to 20 original blog posts
- Each post should be between 500 to 1500 words
- Ensure zero plagiarism and high readability
Topics to avoid:
- Copy-pasted content
- Low-quality AI-generated spam
- Adult, gambling, or copyright-infringing material
💡 Tip: Focus on solving real problems or answering questions people search on Google.
5. 🖼️ Use Copyright-Free Images
Avoid using Google Images or copyrighted visuals without permission.
Sources of Free Images:
Also, make sure to:
- Compress images for faster loading
- Add Alt text for SEO and accessibility
6. 📄 Create Mandatory Pages
Google checks your website’s transparency and legitimacy before granting approval.
Create and publish these key pages:
| Page Title | Purpose |
|---|---|
| About Us | Share who you are and why your blog exists |
| Contact Us | Provide a contact form or email for visitors |
| Privacy Policy | Inform users about data collection and cookies |
| Disclaimer | Mention affiliate relationships or third-party content |
| Terms & Conditions | Define how users can interact with your site |
| DMCA Compliance | Protect your copyright and prevent plagiarism |
| Sitemap (HTML) | Helps users and Google navigate your website |
Make sure these pages are linked in the top menu or footer for easy access.
🔗 External Tools:
7. ⚙️ Connect Google Services
Link your site with all essential Google tools to build trust and data integration.
- ✅ Google Search Console
- ✅ Google Analytics
- ✅ Google PageSpeed Insights
- ✅ Google Tag Manager (optional)
This shows Google that your website is active, indexed, and being optimized.
🔗 Internal Read: How to Connect Google Search Console to WordPress
8. 🚫 Don’t Buy Traffic or Use Illegal Shortcuts
Stay away from these common traps:
- Paid traffic from third-party vendors
- Auto-click bots or pop-under ads
- Black hat SEO techniques
Such tricks will get your AdSense account permanently banned.
Stick to organic growth strategies, such as:
- SEO-focused blog posts
- YouTube integration
- Social media promotion
🧠 When Should You Apply for AdSense?
Only after completing the checklist:
✔️ Minimum 10–15 high-quality articles
✔️ Proper design and navigation
✔️ All legal pages added
✔️ SSL installed
✔️ Google services connected
Once everything is in place, head to Google AdSense and submit your site for review.
📌 AdSense Approval Timeline
- Review Time: 2–14 days (sometimes more)
- Rejection Reasons:
- Insufficient content
- Site navigation issues
- Content policy violations
🚀 Pro Tip: If rejected, fix the issue mentioned, publish a few more articles, and reapply after 2 weeks.
🛠 Tools & Resources to Help You Succeed
| Tool | Purpose | Link |
|---|---|---|
| Canva | Free image design tool | canva.com |
| Grammarly | Writing assistant | grammarly.com |
| Ahrefs Keyword Generator | SEO research | ahrefs.com |
| Free Sitemap Generator | Create HTML/XML sitemaps | xml-sitemaps.com |
| MozBar | SEO site audit tool | moz.com |
🧩 Common Myths Around Google AdSense Approval
| Myth | Reality |
|---|---|
| You need 1000+ visitors to get approved | No. You can get approved even with minimal traffic |
| Google only accepts English websites | No. AdSense supports Hindi, Marathi, and many other languages |
| You must use WordPress only | No. Blogger, Wix, and other platforms also work |
🔄 What to Do After Getting Approved?
- Place ads using Google Auto Ads or manually via code
- Test different ad placements and layouts
- Track performance via AdSense dashboard
- Avoid accidental clicks (don’t click your own ads)
- Follow Google’s AdSense Program Policies strictly
📢 Final Thoughts: Focus on Long-Term Value
Getting approved by Google AdSense isn’t difficult—but it does require genuine effort. Build a solid foundation with quality content, transparent policies, and a fast, mobile-friendly site.
Remember, AdSense is not a “get-rich-quick” scheme. It’s a long-term strategy to earn while providing value.
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